Artificial Intelligence

Of the many potential use cases a company may have for AI, one that is easy to implement and delivers impact is monitoring conversations on social media channels. Think about that challenge: There are dozens of active social media channels, including email services and contact centers. Customer feedback — both good and bad, and often…

Discover how AI, real‑time listening, and unified action are reshaping voice of customer in today’s enterprise.   Organizations must move beyond standalone customer feedback surveys toward connected, human‑centric experiences to deliver true business value. AI is transforming the ways that enterprises can capture and act on this feedback. For example, the right AI tools can…

AI agents are rapidly becoming part of the operational fabric of customer experience (CX) solutions, used to resolve issues, execute workflows, and interact directly with customers across digital channels. A recent Cisco survey found that 68% of all customer service and support interactions with technology vendors are expected to be handled by agentic AI by…

Although it may be a cliché at this point, most AI projects fail due to data management challenges. Gartner has found that 63% of organizations either don’t have or are unsure if they have the right data management practices in place for AI. With respect to using AI for customer experience (CX) applications, the job…

Sprinklr has been named a leader in the December 2025 IDC report.

Recognition reflects company’s innovations and how it has harnessed its customers’ feedback.

Many organizations have successfully launched their first AI agents in customer service to answer FAQs, deflect requests, or assist agents with routine tasks. However, as these projects or pilots move into wide-scale production, they typically encounter the “fog” of customer interactions and succumb to unpredictability and scalability issues. The problem is that customer journeys span…

Meaningful customer interactions must be personalized and data-driven. Here’s how to seamlessly transform with a platform approach.